Next, you’ll receive a packet to fill out. First impressions matter, so make sure you utilize this as an opportunity to introduce your brand and its mission. To start, you’ll need to fill out this online form as a way of notifying Leaping Bunny International that you’re ready to start the application process. The process is simple, but it could take some time. Now that the hard part is done, it’s time to apply. Julie at Blissoma assured us that the process is simple yet thorough: “They do check to make sure that we have appropriate documents in place for each supplier.” Fill Out the Application Think of this as your brand’s chance to show off, not stress out. This should reflect the standards that are verified by Cruelty-Free International.īe ready for (and welcome) audits at any stage of production to demonstrate that you’re following Leaping Bunny’s criteria. Adopt a cruelty-free policy throughout your entire brand and in every stage of production. We had to drop them for this reason and find a new supplier that met both our and Leaping Bunny's standards.” They had previously indicated that they were cruelty-free, but then refused to sign paperwork backing up that claim. Dominque at Apoterra Skincare experienced this first-hand: “Unfortunately, we had to change one supplier last year. There might be instances when manufacturers are misleading in terms of their cruelty-free policies. For example, Julie from Blissoma informed us that their company has had to drop suppliers who were unwilling to commit to their new guidelines. This date will apply to the entire brand, not just individual products.Įnsure that your entire supply chain, including product manufacturers and raw ingredient suppliers, adhere to new cruelty-free guidelines by your fixed cut-off date.It’s important to consider that you may have to drop suppliers to meet this criteria. Choose a fixed cut-off date by which your brand will stop all animal testing by.We talked to several brands to hear their experience every step of the way. Leaping Bunny requires companies to complete and document four steps for the application process. Now that you know the criteria, you need to know the process. Prepared to make a commitment against any new animal testing going forward.Using supplies/manufacturers ready to ban animal testing for your company’s ingredients and formulations.Ready to ban animal testing for finishing products and ingredients.Selling its own line of personal care or household products.To apply for the Leaping Bunny Certification, your brand must first meet several criteria. You may even see increased business from your certification, like Benjamin from Loving Naturals: “Leaping Bunny is a strong referrer and drives customers directly to our website.” Getting Started To trust the integrity of our sourcing.”īecoming Leaping Bunny Certified can create many new opportunities for your brand. Amanda from Amanda Ross Skincare had a personal motivation for getting her company Leaping Bunny Certified: “I wanted our customers to be able to trust my brand.
#MAC COSMETICS CERTIFICATION FREE#
With a Leaping Bunny Certification, you can assure consumers that your product is free of new animal testing at every stage of development.ĭon’t just take our word for it, though. This is an important distinction, as many products claim to be “not tested on animals” or “cruelty-free”-but their claims may only refer to the final product. A Leaping Bunny Certification applies to cosmetic, personal care, and household cleaning product companies that pledge to refrain from animal testing during all stages of product development. Not all “cruelty free” certifications are created equal. If you’re looking to make your cruelty-free products Leaping Bunny Certified, keep reading for the steps you’ll need to follow. Not using the iconic Leaping Bunny logo on your packaging, marketing and website might leave your brand missing out on savvy shoppers. The most widely recognized certification in the U.S., Canada, UK and EU is Leaping Bunny. Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. This gap between consumer demand and industry practices have inspired the cruelty-free makeup movement. Sadly, many of the cosmetics, beauty products and cleaning products we see on shelves and online still have ingredients that are tested on animals. While the cosmetic industry has a long history of testing on animals, modern technology has largely eliminated this need. Although we don't handle the certification process, we've compiled the steps you should follow before applying on the official site.